Campaigns

Shuup Ecommerce platform comes built in with customized and easily extendable campaign management system. Shuup’s modular campaign management structure allows extending the feature to most innovative campaign models and even integrations.

Campaign Types

Shuup has two different types of campaigns:

Basket Campaign
A campaign that is offered or fulfilled in Shuup shopping basket. For example, a customer may be given a 5% discount off their total order if their basket contains at least 10 products.
Catalog Campaign
A campaign that is offered shop-wide based on the customer, product, product type, or other such conditions.

Creating a Campaign

  1. Navigate to either the Basket Campaigns or Catalog Campaigns admin page by clicking Basket Campaigns or Catalog Campaigns under the Campaigns category from the Shuup Admin menu.
_images/basket-campaigns-menu.png
  1. Click either the Create a new Basket Campaign or Create a new Catalog Campaign button in the admin page toolbar.
_images/create-new-basket-campaign-button.png

  1. Enter general information regarding the campaign, such as the name, public name, basket line text, start/end dates, and any coupons to be associated with the campaign.

    _images/campaign-general-information.png
    Field Use Mandatory
    Name Name of the campaign (not visible on the shop front-end) Yes
    Public name Public name of the campaign to be presented in the shop front-end, when the campaign name is displayed Yes
    Shop Shop selector for multi-shop setup. Shop where the campaign is active Yes
    Start date and time Setting start date for the campaign using datepicker No
    End date and time Setting end date for the campaign using datepicker No

    Note

    If no start date is provided, it will take effect immediately.

    If no campaign end date is provided, the campaign will stay in effect indefinitely.

  2. Click Save to create the campaign. Once a campaign has been saved, rules and effects can be added to define its behavior.

Tip

Try setting up a cross-selling basket campaign by offering a discount on one product when a customer purchases a related product.

Tip

Try setting up a simple catalog campaign with a 5% discount for a particular product.

Rules and Effects

Whether or not a campaign be applied to a particular order and how it will be applied depends on its Rules and Effects.

Rules
The conditions or criteria that an order must meet before a campaign will be applied. These may include having a basket with a certain total value (for a basket campaign) or requiring the customer to belong to a specific customer group (for a catalog campaign). Different rules will be available depending on whether they are being applied to a basket campaign or a catalog campaign.
Effects
If a customer’s order meets the requirements of all of the campaign’s rules, any enabled effects will be applied to their order. These are usually discounts applied to the order, such as discounts on the total basket value, discounted or free quantities of a particular product, or other various types of discounts.
Coupons
Used to limit usage of a basket campaign to only holders of a valid coupon code.

Adding Rules and Effects

Once a campaign has been created, Rules and Effects can be added from the campaign’s admin page.

To add rules and effects:

  1. Click either the Rules or Effects tab on the left hand side of the screen.

    _images/rules-tab.png

  2. Select the rule or effect type from the dropdown menu and click either the Add rule or Add effect button below to add a new rule or effect form.

    _images/add-rule-button.png

  3. Enter any required values in the rule or effect form, and click Save to attach the rules or effects to the campaign.

    _images/rule-form.png

Basket Rules

The following rules are available to basket campaigns:

Basket product count
Limit to baskets containing at least the specific number of products
Basket maximum product count
Limit to baskets containing at most the specific number of products
Basket total value
Limit to baskets containing at least the specified total amount
Basket maximum total value
Limit to baskets containing at most the specified total amount
Products in basket

Limit to baskets containing a certain quantity of the selected product(s)

Note

This rule applies if a basket contains any of the selected products (i.e., a certain number of product A or a certain number of product B).

In order to require product A and product B, create a separate rule for product A and product B.

Contact Group
Limit to customers belonging to a specific contact group
Contact
Limit to selected customer contacts

Catalog Rules

Contact
Limit to seleclted customer contacts
Contact Group
Limit to customers belonging to a specific contact group
Product
Limit to a specific product
Product Category
Limit to products belonging to a specific category
Product Type
Limit to products of a specific type

Basket Effects

Campaign Effects

Creating a Coupon Code

  1. Navigate to the Coupons admin page by clicking Coupons under the Campaigns category from the Shuup Admin menu.
_images/coupons-menu.png
  1. Click Create new Coupon button in the admin page toolbar.
_images/create-new-coupon-button.png
  1. Either type the desired coupon code you want your customers to enter, or click the Generate button to randomly generate a coupon code.
_images/generate-coupon-button.png
  1. Enter general information regarding the coupon, such as the usage limit per customer and the over usage limit (or total number of redeemable coupon codes).
_images/coupon-general-information.png

Tip

As coupon codes are redeemed through the store, the total number of used coupon codes will be visible through the coupon’s admin page.