Campaigns

Shuup e-commerce platform comes built in with customized and easily extendable campaign management system. Shuup’s modular campaign management structure allows extending the feature to most innovative campaign models and even integrations.

Creating a Campaign

  1. Navigate to the Basket Campaigns admin page by clicking Basket Campaigns under the Campaigns category from the Shuup Admin menu.
_images/basket-campaigns-menu.png
  1. Click the Create a new Basket Campaign button in the admin page toolbar.
_images/create-new-basket-campaign-button.png

  1. Enter general information regarding the campaign, such as the name, public name, basket line text, start/end dates, and any coupons to be associated with the campaign.

    _images/campaign-general-information.png
    Field Use Mandatory
    Name Name of the campaign (not visible on the shop front-end) Yes
    Public name Public name of the campaign to be presented in the shop front-end, when the campaign name is displayed Yes
    Shop Shop selector for multi-shop setup. Shop where the campaign is active Yes
    Start date and time Setting start date for the campaign using date picker No
    End date and time Setting end date for the campaign using date picker No

    Note

    If no start date is provided, it will take effect immediately.

    If no campaign end date is provided, the campaign will stay in effect indefinitely.

  2. Click Save to create the campaign. Once a campaign has been saved, rules and effects can be added to define its behavior.

Tip

Try setting up a cross-selling basket campaign by offering a discount on one product when a customer purchases a related product.

Rules and Effects

Whether or not a campaign be applied to a particular order and how it will be applied depends on its Rules and Effects.

Rules
The conditions or criteria that an order must meet before a campaign will be applied. Different rules will be available depending on whether they are being applied to a basket campaign or a catalog campaign.
Effects
If a customer’s order meets the requirements of all of the campaign’s rules, any enabled effects will be applied to their order. These are usually discounts applied to the order, such as discounts on the total basket value, discounted or free quantities of a particular product, or other various types of discounts.
Coupons
Used to limit usage of a basket campaign to only holders of a valid coupon code.

Adding Rules and Effects

Once a campaign has been created, Rules and Effects can be added from the campaign’s admin page.

To add rules and effects:

  1. Click the Rules or Effects tab on the left-hand side of the screen.

    _images/rules-tab.png

  2. Select the rule or effect type from the dropdown menu and click the Add rule or Add effect button below to add a new rule or effect form.

    _images/add-rule-button.png

  3. Enter any required values in the rule or effect form, and click Save to attach the rules or effects to the campaign.

    _images/rule-form.png

Rules

The following rules are available to campaigns:

Basket product count
Limit to baskets containing at least the specific number of products
Basket maximum product count
Limit to baskets containing at most the specific number of products
Basket total value
Limit to baskets containing at least the specified total amount
Undiscounted basket total value
Limit the campaign to match when it has at least the total value entered here worth of products which doesn’t already have discounts
Basket maximum total value
Limit to baskets containing at most the specified total amount
Products in basket

Limit to baskets containing a certain quantity of the selected product(s)

Note

This rule applies if a basket contains any of the selected products (i.e., a certain amount of product A or a certain amount of product B).

In order to require product A and product B, create a separate rule for product A and product B.

Contact Group
Limit to customers belonging to a specific contact group
Contact
Limit to selected customer contacts
Category products in basket
Limit the campaign to match the products from selected categories
Day and hour
Limit the campaign to selected days

Basket Effects

Campaign Effects

Creating a Coupon Code

  1. Navigate to the Coupons admin page by clicking Coupons under the Campaigns category from the Shuup Admin menu.
_images/coupons-menu.png
  1. Click Create new Coupon button in the admin page toolbar.
_images/create-new-coupon-button.png
  1. Either type the desired coupon code you want your customers to enter or click the Generate button to randomly generate a coupon code.
_images/generate-coupon-button.png
  1. Enter general information regarding the coupon, such as the usage limit per customer and the over usage limit (or total number of redeemable coupon codes).
_images/coupon-general-information.png

Tip

As coupon codes are redeemed through the store, the total number of used coupon codes will be visible through the coupon’s admin page.